A visible flag on the horizon

Extract from original article in NORDEN News Magazine Winter 2006.

”With our new vision, NORDEN has raised a visible flag on the horizon, something for our employees and our organisation to reach for, and which we will also show to – and promise – our customers,” says Jens Christensen of the Technical Department, who has been responsible in the VMV process for working on the new vision.

“We want to be the preferred partner in tramp shipping. This covers two things. Preferred partner tells you that we are thinking in terms of partnerships and long-term relations and are always ready to meet our customers’ needs. In tramp shipping lays a choice of selection - and of rejection. We are not into liner shipping. We are into tramp shipping. And we are good at it,” he explains.

”We are also claiming ”Unique people.” Naturally, all individuals are unique, but with this expression we mean that NORDEN is an accommodating company. We naturally want the best employees, but diversity is also strength. If we were all alike, we would not be able to complement each other. The special thing about NORDEN is our ability to bring together competences across the organisation.

With “open-minded team spirit” we emphasise this special ability to work together. We are – and must remain – open to different solutions and different cultures. This makes our organisation very flexible and ensures that we are always improving.

This is also expressed by the phrase “Number One.” We want to be number one in the way we do things. We may not be able to become number one in all areas in the short term, but it is our aim to solve tasks better tomorrow than what we are doing today, regardless of whether we work in the Finance Department in Copenhagen, with customer relations in China or as a Port Captain in India,” says Jens Christensen.

Read the original article in NORDEN News Magazine (1.92 Mb) .  In Danish (1.92 Mb) .