Profile

CEO's Column - NORDEN News Magazine Summer 2008

New setting - same company

At 3:35 p.m. on Friday, 6 June, we lowered the NORDEN flag at Amaliegade 49 and closed the doors for the last time after 116 years at our old headquarters. Now, we have hoisted the flag at ”Bryghuset” on Strandvejen in Hellerup, north of Copenhagen and have started a new era of our Company’s history. In relocating, we have got a new, contemporary and future-proof physical framework – but, as we wrote in our advertisements announcing the move: The setting is new, but the company is the same.

Our vessels and our employees, goals and values are the same as before – and we take with us the unique NORDEN spirit and business model. The setting is new – providing an airier place with room for development and for raising the bar even higher in the years ahead. The new setting also means that many departments are now finally placed physically in one location and close to the colleagues they work with, and we expect a lot from this new proximity and the interaction it will create across the organisation.

For the fourth consecutive year, NORDEN has been rated one of the best shipping companies in the world in terms of financial performance. There are two main explanations for the growth and performance which we have experienced in recent years: The special NORDEN model with a high degree of tonnage coverage, exercise of purchase options, a long-term focus and a keen eye for new business opportunities and partnerships, combined with our know-how in shipping, operations, planning, analysis and management. NORDEN is a software business and our employees’ knowledge and commitment are our raw material and our strength.

In this issue of NORDEN News, we welcome you inside ”Bryghuset” with extended coverage of our first day in the new setting. We also highlight the strategically essential tasks of recruiting new colleagues and retaining and developing NORDEN’s employees and organisation, which are crucial to our ability to continue delivering excellence. Finally, we take a look at the practical implementation of our environmental programme on board; at life “below deck” as a Chief Engineer on one of our product tankers and at a new, interesting growth market for our Handysize vessels.

I hope you enjoy the magazine and wish you a good summer.

CARSTEN MORTENSEN