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CEO's editorial - NORDEN NEWS Magazine Autumn 2016

Making a difference


NORDEN’s job is to serve its customers.

Every day, we make an effort to meet our customers’ many different requirements and requests. It therefore makes us proud when our endeavours to make a difference are being noticed and bear fruit. Fortunately, this happens often
– also when we recently signed 2 of the largest cargo contracts in the history of NORDEN.

The contracts have been concluded with the world’s largest producer of wood pellets, the American company Enviva, and will run until 2034. It is therefore a long-term commitment both on the part of Enviva and NORDEN. And it is a commitment we are capable of meeting by virtue of our position in the market.

It is a position which is also being noticed by other important players – as for example American ADM, which is one of the world’s largest grain companies. They refer to NORDEN as ”a safe haven”, and a better label is hard to get in such changeable and challenging times as the ones we are experiencing in the dry cargo market these years. NORDEN has worked strategically to increase its share of grain cargoes, partly because the demand for food products
is increasing in step with the growth of the global population, and partly because, to a large extent, grain cargoes are shipped on vessel types which NORDEN is strategically focusing on: Supramax, Panamax and Handysize.

Regardless of the vessel type being used for a shipment, focus is always on safety. Because safety is high on the agenda – both for NORDEN and for our many customers. This is especially true for the large oil companies who, for obvious reasons, are very occupied with making sure that the transportation at sea is carried out as safely as possible from loading port to discharging port. This places great demands on crew and equipment, but NORDEN backs the oil companies all the way. We share the companies’ clear ambition to have zero accidents at sea, and we therefore make a point of not just operating modern vessels through Norient Product Pool, but also of continuously training our crews. Because NORDEN and NPP will not relax their demands on safety.

NORDEN has been in the shipping industry for more than 145 years. In other words, we have been through several ups and downs in this business.

At the moment, the market is still under pressure, but with sound business acumen, skilled operation of vessels and technical know-how NORDEN is able to generate added value compared to the market and still make a difference to its customers. And that is what it is all about.

I hope you will enjoy this issue of NORDEN NEWS.

Jan Rindbo, CEO

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